PAT MCGRATH LABS

Developed the complete packaging direction and visual identity for this playful cosmetics collaboration with Candy Crush, translating the iconic mobile game's vibrant, candy-coated world into a premium beauty collection.

Led the design strategy from concept through execution, establishing a candy-striped visual language that bridges the game's playful aesthetic with sophisticated cosmetics packaging. Created all product graphics, including custom patterns, typography treatments, and decorative elements across lipsticks, nail polishes, and lip glosses. The design approach combines Candy Crush's signature bright stripes and sweet confectionery elements with metallic gold accents, creating a collection that feels both fun and luxurious.