PAT MCGRATH LABS

Being given an opportunity to work on the iconic Mothership line was an honor. Working with my team for years to achieve this final art direction was deeply gratifying, even the grueling details (comparing forty different shades of green for the carton background…) This program has such a strong visual identity already, that it was intensely challenging to land on a concept that felt both new and familiar. Iterations over years finally culminated in Petalmorphosis.