GLASS 001
PACKAGING DESIGN: PRIMARY & SECONDARY. CREATIVE DIRECTION.
PAT McGRATH LABS
glass 001: it’s luxe, it’s minimal. it’s skincare, it’s a makeup moment. it’s approachable, and cutting edge. carrying a product line with endless storytelling possibility from conception to launch is no easy feat, but the results are major.
IMAGES COURTESY OF PAT McGRATH LABS.
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IMAGES COURTESY OF PAT McGRATH LABS. *
Led the comprehensive creative direction for Skin Fetish: Glass 001. Developed the complete packaging design system for both the primary product and flanker, establishing a cohesive visual identity that balanced the brand's luxurious aesthetic with modern functionality. Concepted and executed the social media strategy to support the product launch, creating all graphic assets to ensure seamless brand storytelling across digital touchpoints. The design approach honored Pat McGrath Labs' iconic gold-accented branding while introducing fresh visual elements that elevated the product's positioning in the setting spray category.